First impression
Whether the site quickly communicates what you do, who it's for and why someone should trust you.
See what your website is costing you.
A short, honest review of where your site may be losing trust, enquiries and bookings — then the first changes I'd make to fix it.
No obligation. No jargon. Just clarity.
What I look for
Five things that influence results.
These are the areas I review in every 5-point audit. You'll get a clear picture of what's helping, what's hurting and what to fix first.
Trust signals
Reviews, proof, photos, guarantees, credentials and the details that make a local business feel real.
Booking journey
How easy it is for someone to make the next move without friction, confusion or dead ends.
Local visibility
The basics of how the business shows up locally, including Google Business Profile and service relevance.
Priority action
The one change most likely to improve confidence, enquiries or bookings in the short term.
FAQ
Helpful answers. No jargon.
If you're wondering what happens next, this covers the basics in plain English. If you need more detail, there's a full FAQ page too.
What do I need to send?
Just your website, your business name and a little context on what matters most right now. Nothing technical is needed.
Is this an automated report?
No. I review it personally. The point is to give you a clear outside view of what may be helping or hurting trust, enquiries and bookings.
Will I get a sales pitch?
No. You'll get a concise review first. If you want help after that, we can talk, but the review itself is useful on its own.
How long does it usually take?
Usually a few working days, depending on demand. I keep it practical and focused rather than turning it into a bloated report.
Is this only for brand new websites?
Not at all. It's often most useful for existing sites that feel underwhelming, unclear or not quite converting as well as they should.
Want the full list of questions and answers?
Visit the FAQ page